Marketing Strategy Marketing Plan Essay - 997 Words

IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and Positioning Market Segmentation: †¢ Segmentation will be done according to geographical areas, demographic. †¢ The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. GEOGRAPHIC SEGMENTATION: The huge market is available in the metro cities as there are large number of professionals found in these cities so there are lot of opportunities in these cities so we will mainly focusing on these cities. Target Market: All Star Shoe polish is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. It will mainly focus on: †¢ School and college Students. †¢ Professionals. †¢ Businessman. †¢ Employees etc. Product Positioning: We have planned to obtained a good position in the buyer s mind through better Product attributes, Price and Quality, Offering the product in a different way than the competitors do.Show MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1897 Words   |  8 PagesMarketing plans are essential to businesses and companies in terms of coming up with a meticulous plan to market and advertise products, such as food brands you would see on supermarket shelves. For example, marketing and advertising highly revolves around a marketing plan as it plays an important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing plans consist of multiple different components/sections which, when put together form the overall plan as a wholeRead MoreA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesf. Legal- legal strategies are two sided as they put into consideration of the governmental legal requirements and, on the other hand, defines the organization’s policy administration. 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All Rights Reserved. What is the purposeRead MoreMarketing Plans Serve As The Blueprints For Your Company s Sales Strategy Essay1246 Words   |  5 Pagesto Smallbusiness.chron.com (2016) â€Å"Marketing plans serve as the blueprints for your company’s sales strategy.† It also enables a business to provide details plan for the upcoming year so that they will be able to make changes to or evaluate the plan if the market changes. A marketing plan provides all the tactics that a business uses to achieve its objectives in order to gain results in sales. Marketing plan helps an organization to execute its marketing strategy and it also enables them to createRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). 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Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix has